2Key, Network

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City: Tel Aviv-jaffa

State: Tel Aviv

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Country: Israel

The digital ad sector is controlled by a handful of companies. While blockchain solutions have tried to combat this centralization, they haven’t attracted the masses because the solutions are incompatible with Web 2.0, and the blockchains they are built on fall short on either security, scalability, or decentralization. 2key Network is disrupting the sector by creating a seamless solution: integrating smart contracts into HTML links. Smart Links are compatible with not only the Web 3.0, but also the Web 2.0 as everyone on the net already utilizes/shares links. The Smart Link natively tracks who a link has been shared with and, if a link leads to a revenue-driving action, every sharer gets a share of the pie. 2key Network is democratizing distribution of value by enhancing something people already do: share links. To support network demands, 2key is built on its own second-layer Ethereum solution that crushes the blockchain trilemma.

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